Navy
- HEX
- #33476C
- RGB
- 51, 71, 108
- HSL
- 219° 36% 31%
Our foundation: headings, navigation, dark sections, and secondary button outlines.
American Business Copiers
Brand Guide
One consistent identity for a family-owned Nashville business. A practical reference for our logo, colors, typography, and the way we communicate.
Our Logo
Use the official American Business Copiers logo with room to breathe. Keep its original proportions and make sure every part remains legible.
Keep it consistent
Use full color on white and pure white on navy. Leave clear space around the logo, separate from text, borders, and other marks.
Avoid alterations
Do not stretch, rotate, crop, or recolor the artwork. Avoid busy backgrounds, added shadows, or rebuilding the logo with typed text.
Canon and its dealer marks are separate partner assets. Keep them distinct from the American Business Copiers identity and follow Canon’s usage requirements.
Brand Colors
Navy leads, white creates space, and red draws attention. HEX and RGB values are rounded equivalents of the website's colors.
Red
- HEX
- #C52B2B
- RGB
- 197, 43, 43
- HSL
- 0° 64% 47%
Our emphasis: primary calls to action, highlights, and small brand accents.
White
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- HSL
- 0° 0% 100%
Our breathing room: clean content surfaces and reversed text or logos on navy.
Use white text on filled red buttons and navy backgrounds. Use navy text on white for longer reading. Avoid red text on navy, and never rely on color alone to convey meaning.
Typography & Voice
Clear words. Confident type.
Inter / Our website typeface
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ! ?
- Headings / Bold 700–800
- Short, sentence-case titles with tight, readable spacing.
- Buttons & labels / Medium 500–600
- Direct action words with a clear next step.
- Body copy / Regular 400
- Comfortable line spacing and concise, scannable paragraphs.
Helpful, local, and straightforward
Write like the knowledgeable person who answers the phone. Explain what a service does for the customer before describing the technology behind it.
- Use the full name, American Business Copiers, on first mention. ABC works after that.
- Lead with practical benefits and plain language, not jargon or exaggerated promises.
- Keep our family-owned Nashville roots and personal service at the center of the story.
Your office technology, handled.
The visual approach
Use real people, workplaces, and clear product photography. Keep layouts uncluttered, corners restrained, and shadows subtle. Alternate light and navy sections so each part of the page stays distinct.
Get in Touch
Call, email, or send a message — whichever is easiest for you. We'll take it from there.